EMKA 巡回展示会：四轮上的体验世界
此次旅程始于EMKA Benelux在六周内完成了90次客户访问。通过EMKA路演活动，我们正在开辟新的领域——旨在促进直接对话。EMKA卡车巡回了荷兰和比利时——正是我们解决方案每天被应用的地方。第一阶段于六月份在雷根斯堡的现场服务大会上圆满结束。
为了与客户建立更紧密的联系，今年我们采取了直接的营销策略，通过巡回展将产品带到客户身边。
这一创意催生了今年的巡回展——这一形式在我们之前的咖啡车活动基础上进一步发展完善。
最初作为个人对话概念的活动，如今已演变为融合休闲氛围的移动产品体验：包括产品展示、现场操作演示、一对一咨询，当然少不了美味的咖啡。
我们的目标是实现真正的亲近感——摆脱展会喧嚣，转向开放、面对面的交流。
The daily agenda was intentionally kept lean to focus entirely on what really matters: experiencing products, answering questions, and brainstorming solutions together.
The direct contact proved to be a valuable communication platform: the field sales teams had time to introduce new items, showcase the full product range, and engage with employees they had not connected with directly before. But the roadshow was not only a success externally: in mid-June, the truck made a stop at the field service conference in Regensburg. Sales staff from all over Germany were able to experience the concept first-hand and get inspired for their own tours.