EMKA with new production site in India
10 Million Euro Investment in Chhattisgarh, India
The label “Made in India” is as important locally as internationally: regional companies attach great importance to the label. For export, this underlines the high quality and strong engineering. In the future EMKA India will also be able to serve high-volume business from all over Asia. “The Indian market requires a high quality standard”, explains Mohammad Ali Reihani, Director of Sales Asia at EMKA. “‘Made in India’ is an important predicate. The market there requires a high degree of flexibility. This applies not only to the above-mentioned disposition, but above all to customer consulting. Because when it comes to choosing products, it is important to understand the customer and to provide support with a high level of consulting services. This is exactly our strength.”
Despite the delays caused by the Corona crisis, the new location was officially opened on September 21. This is mainly due to professional management during the crisis.
High product standard with shorter logistics route
Transport routes in India are very long due to the size of the country. In order to keep the supply chain lean, it is important for EMKA’s clients to order products locally. “India will benefit from the enormous product variety EMKA offers for the global market. This means for us that we always have to react quickly and remain flexible. But flexibility has always been EMKA’s greatest strength”, explains Reihani. The new, strategically located production site contributes to the intelligent disposition in the country and is, therefore, a great added value for the company in the Indian market. From now on, ad hoc orders can be processed and shipped as quickly as possible.
Ambitious goals in the Indian market
The product and service portfolio in India mainly ranges from steel and zinc die-cast closure solutions and hinges to the possibility of on-site vulcanisation of rings and frames. Therefore, EMKA also serves its corporate philosophy as a system service provider in India. “India is a very attractive market for EMKA. It was important for us to have a location in central India, in addition to our presence in the south, from which we can serve our customers,” emphasises Reihani. “We have been active in the Indian market with our own subsidiary, EMKA India, since 2005. Therefore, we know exactly what potential the market offers and also what it needs”. Another major advantage is that Indian employees have a good command of the English language compared to other Asian countries, and there are no communication barriers. Consequently, EMKA is ideally placed to successfully assert itself now with local production in the Asian region and to quadruple sales in the coming years.